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> Pedigree Adoption Drive..., Updates
shel
post 15th Jul 2009 - 06:17 PM
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From: Everywhere baby...




PEDIGREE Adoption Drive updates

Newspaper Ads
Newspaper Ads 5th July
Newspaper Ads 12th July
Newspaper Ads 19th July

Videos from the weekend
Team of the Week advertisement 1 (11th July)
Team of the Week advertisement 2 (11th July)

Australian rescue dogs on pack in store now!



And hold on to your hats...

Dogs loose in Melbourne & Sydney!

This morning we filled Martin Place, Sydney and Federation Square, Melbourne with rescue dogs. It was a real hit!

Throughout each location we placed over 200 yellow cut out dogs, each with the story of either Echo, Indiana or Otis on the back.

Passersby were encouraged to pick up and take one home. Many people took a dog to work and most were really interested in finding our more about the cause.

Take a look at the attached for the first few photos that have come through his morning!














This post has been edited by shel: 24th Jul 2009 - 04:44 PM
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Cosmolo
post 15th Jul 2009 - 06:21 PM
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That is freaking AWESOME!!!!!!! You must be seriously thrilled at this promotion shel!!!

OT On another note, do you have any further info on that no kill conference on the gold coast coming up- i emailed them for info but haven't heard anything.
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Katdogs
post 15th Jul 2009 - 06:22 PM
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I wish I'd known about the Sydney one, I would have loved to help out. Is there a place on PR website where I could sign up to volunteer? Or was it all done by Pedigree with marketing-advertising types?
It's a great idea. Did it make it onto news reports?

ETA all the wonderful things you're doing is working, I had more calls for Terry in the last six weeks or so than in the six months before!


Also ETA I would LOVE to have one of those yellow dogs! She would look great standing in the lift foyer at work!

This post has been edited by Katdogs: 15th Jul 2009 - 06:43 PM
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stef_83
post 15th Jul 2009 - 06:24 PM
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that looked awesome
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~Anne~
post 15th Jul 2009 - 06:28 PM
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Wow! Wow! Wow!

I would have loved to know about the Sydney one too! I work seconds down the road from it.

Shel and Vix - BLOODY GREAT WORK! What a great idea!
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Ulfhednar
post 15th Jul 2009 - 06:45 PM
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Great Work Guys!!!!! thumbsup1.gif

Paris one of my Foster Huskies was in the paper on Sunday and was adopted today!!
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puggy_puggy
post 15th Jul 2009 - 06:56 PM
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Great work. The 'Dogs on the loose' promotion looked fantastic.

My foster was in the paper and adopted.

This post has been edited by puggy_puggy: 15th Jul 2009 - 07:35 PM
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Muttaburra
post 15th Jul 2009 - 07:16 PM
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Love those yellow dogs, I want one!

Brilliant, loved the guy carrying one off under his arm thumbsup1.gif
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Sheilaheel02
post 15th Jul 2009 - 07:16 PM
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I am totally in awe PetRescue Team thumbsup1.gif Talk about making an impact!!!

LEAD ON GREAT WARRIORS, LEAD ON ............................

Huge thank you from all at ACDR.

P.S. Ross has two meet and greets this week, so fingers crossed.
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shel
post 15th Jul 2009 - 07:25 PM
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Sorry guys! We knew it was coming, but the date was a top secret suprise!

Some more pics of people and their 'dogs'. I so *WANT ONE!*













And a video of one going for a ride on a tram biggrin.gif

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Ams
post 15th Jul 2009 - 07:33 PM
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What a fabulous marketing tool. Pet Rescue u guys/gals are awesome. Wants one too. Send it to Bne.
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onsntillnflash
post 15th Jul 2009 - 07:34 PM
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oh my gosh that is just utterly utterly awesome

thumbsup1.gif thumbsup1.gif thumbsup1.gif

but throws tanty coz I want a yellow doggy although if they are limited numbers far better that it is with someone who knows nothing about rescue than preaching to the converted
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Mother Moocher
post 15th Jul 2009 - 08:29 PM
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AWESOME BY 1,000,000.

I am totally bowled over by someone's creativity !!

Move over Scuptures by the Sea or let the yellow dogs join you !!
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Sue & crew
post 15th Jul 2009 - 09:23 PM
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That is fantastic Pet Rescue thumbsup1.gif thumbsup1.gif thumbsup1.gif thumbsup1.gif
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gillbear
post 15th Jul 2009 - 09:33 PM
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Wow, that is brilliant!!!

Fantastic concept guys, well done again thumbsup1.gif thumbsup1.gif
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