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sandgrubber

Buy Outs In Dogfood Industry: Mars Buying Iams And Eukanuba

23 posts in this topic

minimax   

That is actually really incorrect for the pet market in AU. The main players in this market all follow the Australian Standard and AAFCO standards. And all are audited annually by independent auditors - so lots of checks. Never mind the whole PR piece - why would a company risk it's entire business reputationally for the sake of what it puts into dog food.

And food companies don't have old spoiled or out of date food lying around...why would they??

Because that is more profitable.

You surely don't believe they bought dog food manufacturers coz they love liddle doggies? Or they wanted to make a bit more profit on another line?

Well, they did, but they make a lot more with the current regs.

Of course it is about running a profitable business but that does not equate to sticking mars bars in dog food!

Plus mars bars are expensive ... they are like, $2 for 50g, which is around $40 a kg (or something. I suck at maths!). Hardly a cost saving measure to bulk something out with a $40 per kg product :laugh:

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korbin13   

Had a look at the Mars website and surprised to find how many brands they have. I would say that pet food is actually their primary market if you go by a brand name count.

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OSoSwift   

The pet industry is big business, premium pet foods are getting bigger and bigger. Makes good business sense to me :)

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