Thanks for the feedback so far.
I think however some people are blowing things way out of proportion and are thinking I am immediately going to remove everyone who doesn't show etc. There has also been ridiculous scaremongering comments on facebook that the ANKC need to be wary of Dogz Online as it has too much power and will soon start it's own registry and wipe the ANKC out of existence.
Please highlight in the proposal where I say if you do not show, you cannot advertise?
I do realise that the public needs to be able to easily buy pure bred puppies and this is one of the main reasons why I have resisted doing anything before now and never have had any restrictions on who could advertise. Despite constantly getting emails over the years complaining that I need to only allow 'show breeders etc' on the site, I have always known that these breeders do not always have a litter available (and what's more, this is no guarantee of a good breeder). If it comes to the point where DOL never has any puppies available for a breed, it does no-one any good long term. If visitors abandon the site, it will be no use when a 'show' breeder need to advertise a litter.
Comments saying I will contribute to wiping out pure bred dogs are again, just scaremongering. Over the thousands of breeders that are listed on the site, I would say there would only be a very, very small percentage that could possibly be removed.
As for leaving ourselves open to complaints, we already gets complaints daily so I can't see any change there. It doesn't mean we remove the breeder. We give more value to complaints from puppy buyers rather than other breeders as we want the puppy buyer to have a good experience. One complaint from a puppy buyer doesn't mean they will be removed either. If we get multiple complaints however then we know there is an issue.
My aim to to give as much information as possible to the puppy buyer so they can make an informed choice.
In the proposal, I say 'recognition' will be given to breeders who do some form of activity. Recognition could mean anything as basic as a symbol on the listing. This is for the benefit of the puppy buyer.
As for comments about us policing breeders and more regulations etc, we are not a regulatory body, we are an private advertising site and like most businesses, we have 'terms and conditions' for the use of that business. If people do not like what we have planned, they simply don't need to use our site. They can then still breed how they like and how many litters they like and there are multiple other places where they can easily advertise. We realise that we will lose some members.
I have taken on board the concerns about listing the sire and dam and will consider that further. The reason given of the owner of the sire not wanting the others know that the sire has been used doesn't seem to make sense though if the litter is going to be published in the journal eventually and they will find out anyway.
As for listing of health testing done, it will encourage breeders to do the appropriate testing and raise the standards for pure bred dogs overall. When buyers know that breeders are doing everything possible to ensure their puppy will be as healthy as possible, I see that as a good thing.
Putting a limit on the number of ads is also a good thing and gives more equitable use of our site to the breeders who breed one litter a year and a breeder who breeds 10 litter a year.